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Company Profile
The strength of a consolidated group
Mirato is one of the main protagonists in the Italian market for personal hygiene and beauty, and the company is among the leaders in all the main segments of personal hygiene and hair care in which her brands are present.
The brands
The brands, which Mirato continue to develop and support, are primarily targeted at the mass-market, and the most prominent ones are Malizia, Intesa, Splend' Or, and Gomgel. All, are well-known brands in the respective markets, and very popular with their respective target consumer. In January 2001, Mirato bought the famous brand of beauty products, Clinians, and has since developed and promoted all ranges of beauty products under the Clinians umbrella. The fame and reputation of its brands is a fundamental strength of Mirato, which serves as a guarantee and catalysator for the success of future developments and product launches within any one brand in the portfolio.
Innovation, flexibility, full range assortment and differentiation
The success of Mirato is demonstrated by consistent growth in market share and turnover from the very beginning in 1960 until today. This is a result of a clear vision and entrepreneurial spirit, which has spurred the company on and enabled it to adapt to and take advantage of an ever-changing market place. Thanks to a high degree of flexibility and innovation, Mirato has been able to develop 'sub ranges' within the umbrella brands in order to successfully target most segments in the market place, whilst always ensuring that the company stay abreast with consumer trends and their demand for good value and good quality.The constant investment in technology and a relentless focus on quality, coupled with a strong network of distributors, wholesalers and retailers, have turned Mirato into one of the most important and successful suppliers in this field, and has paved the way for further growth and expansion in the years to come.
Constant development
Mirato plans to keep on growing by reaching important goals in terms of increased turnover and added value, reinforcing its domestic market position with the launch of new products, and strengthening its presence in international markets. Constant innovation and product development has enabled Mirato to penetrate and differentiate into new segments in the market, as has the acquisition of new brands. In addition, Mirato's ability to cover all corners of the market by putting in place an efficient capillary distribution network has proven to be a key to the company's strength and continued success.
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