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    MIRATO, THE SCENT OF ITALY


    An  Italian story.

     

    The unprecedented period we are experiencing due to the Coronavirus pandemic has put a strain on the Italian social fabric, affecting it both in terms of health and economics.

     

    Mirato, protagonist in the world of beauty since 1960, is today an important industrial reality, now more than ever, proud to be Italian.

     

    During this period of difficulty, Mirato's never stopped,  putting first its people to ensure their well-being and health, promoting smart working, ensuring a daily sanitation of the entire structure and planning a staff shift to ensure the correct safety distances and providing all the necessary tools for individual and collective protection.

     

    Mirato always attentive to the wealth and potential of its territory, but aware of its fragility and need to be defended, produces and packs the major of its products in Italy, with three Italian manufacturing  factories which, with complementary characteristics, completely cover the needs of the company: Mirato and Mil Mil '76 in the province of Novara and Gianasso in the province of Genoa.

     

    It is the respect of these commitments and values that put the person, the family and the territory at the center that have guaranteed to Mirato constant growth in a dynamic and highly competitive market.

     

    This is Mirato. A reality that has its roots in the years of the economic boom, which has contributed to making the history of cosmetics and advertising in Italy,  intercepting new trends and looking to the future with enthusiasm and strength, today more than ever, because there are always new goals to be achieved.


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